Digital Influx Foundation
The World’s Largest Selection Of Vacation rentals
Founded in 2018, Digital Influx is an EdTech and Recruitment company focused on User Experience Design, bridging the education-to-workforce gap.
Digital Influx foundation is the foundation website to raise funds to help make UX education accessible to school kids.
Project Brief
For our project, I collaborated with my mentor and peers to build the foundation website from the ground up.
Overview : The challenge of this project was to understand the business goals, create a foundation website to secure donations for our non profit organization, and partner with schools to provide UX design education. These skills are crucial for navigating the complexities of life & can help children develop a sense of agency and resilience.
Timeline : 3 months
Team : 3
Deliverables : Desktop
Role : User Interface Designer
Tools : Figma
Research & Analysis
Stakeholder Interview
After a bit of research of the company we had a stakeholder interview in which we wanted to learn as much as possible about the business. We asked him questions about
The Company & its Values
Value proposition
Pain points for current website/ blockers
Future Business goals
Ideal user experience
Client’s Main Needs
“We want to capture the intent of the user to display the most relevant results”
“Would like the website to be more interactive, organized and easy to navigate”
“The homepage needs to have good motivational stories”
“Encourage the user to select dates in the search page in order to better customize the results”
“Redesign the calendar in order to be more intuitive”
Competitive Analysis
We first wanted to know what’s happening in the market to identify opportunities did some secondary research and looked at our main competitors from the current market position and the future market position. We then conducted a Feature comparison & Market positioning map.
Feature Analysis
We discovered all the competitors have different ranges of powerful photos, travel packages, experience search and more however most of them were missing mainly on fun interactive user experience. We considered that as a must for HomeToGo desktop design.
Market Positioning Map
We decided to create the market positioning map to understand our product location based on specific qualities in the market. By making the axis “Visually heavy — minimalistic design” and “Fun interactive user experience — less interactive approach”, we could identify the gap in the market.
User Research
Qualitative Research
To get the results based on qualitative research, we interviewed 5 users fit our user profile. We asked them questions such as below,
How they plan their vacations.
Which websites they use to book accommodations for the trip and why?
Pain points they face when navigating these websites.
A walkthrough of HomeToGo website in order to get their impression about the website.
Features they wished they could have on those apps and more questions related to Why? What? How?
We got qualitative responses such as;
“I find home page to be very long”
“I find it bit confusing information on Home page”
“The landing page doesn’t shows the website values”
“Calendar is not very clear”
Quantitative Research
For quantitative research we conducted survey consisting of 10 questions where we would find some interesting insights that would help us in working on the user interview .We got feedback from around 50 people .
What users like about their ideal travel accommodation website:
“Intuitive”
“Visually pleasing and easy to use”
“Recommendations for destinations”
“Good deals”
“Accurate reviews and genuine pictures”
Data Analysis
We gathered all the data from stakeholder’s interview, surveys and user interviews in order to find similarities and to compare the pain points with the help of a Affinity Diagram.
After Affinity mapping and dot voting we managed to find patterns that are causing the main frustrations for users.